In a rare show of unity, major entertainment giants — including Netflix, Disney, Warner Bros., Universal Pictures, Sony Pictures, and Paramount Pictures — have joined forces.
They are coordinating their response through the Motion Picture Association, demanding that ByteDance immediately stop what they call infringing activity.
Studios claim Seedance:
- Recreates actors’ faces without consent
- Replicates copyrighted scenes
- Uses intellectual property that cost billions to produce
ByteDance says it has restricted uploads of real individuals’ images and claims controversial content emerged during a testing phase. But Hollywood remains unconvinced.
Are Creative Jobs at Risk?
Beyond copyright concerns, the bigger fear is economic disruption.
Screenwriters, editors, cinematographers, and visual effects artists worry that AI-generated filmmaking could threaten millions of creative jobs.
Some industry voices argue that if someone with the creative instincts of Christopher Nolan used such tools, they could potentially produce blockbuster-level films independently — without traditional studios.
A Legal Battle Just Beginning
Notably, Seedance 2.0 is not yet fully available to the public. Its broader launch is expected soon, which could place advanced AI filmmaking tools in the hands of millions worldwide.
The legal fight between Hollywood and ByteDance is only beginning. However, the technology continues evolving faster than regulatory systems can respond.
Industry experts say this may represent the biggest disruption to Hollywood in decades, fundamentally reshaping copyright law, digital identity rights, and the future of film production.
